Congratulations to Bill Kennedy, who is officially a KWU Approved Trainer today! Bill has been teaching KWU classes in the Carolinas for a bit more than a year and it has been a whirlwind. Starting with technology classes eEdge Boot Camp 1 and 2 and Internet Lead Generation, he quickly picked up six KWU classes including cornerstones like MREA: The 24 Topics and SHIFT: The 24 Topics. We are very proud to have him on the team. So, when you spot him in your market center be sure to congratulate him on a job well done!
There was definitely a lot going on at the 2018 Keller Williams Realty Family Reunion that just took place in Anaheim, California. Included in the activities were Master Faculty auditions. Only a few auditioned this time around and Pam Temple was one of them. Please join me in congratulating Pam Temple for obtaining KW Master Faculty status. Congratulations, Pam! We are so proud of you!
In a technology panel led by Chris Heller, top agents including Team Leader Jerimiah Taylor, Briana Sullivan and Tony Carnesi, shared tips on how to leverage the value of technology in every aspect of your business.
Below are the six key takeaways:
- Everyone needs to be on board. According to Taylor, when leaders use the Keller Williams plug-and-play technology suite at a high level, they lead by example. Carnesi agrees, and he leads by example by making the KW App his ‘ONE thing’. “Utilizing your branded KW App is imperative. How many people you get on the app help you lock down market share,” said Carnesi. “Additionally, the new Homekeepr partnership will be huge to keep customers connected over time.”
- Tools needs to be user-friendly. Keller Williams understands that ease of use is of top importance with tools like KW Connect, Agent Mountain, Keller Williams University and BOLD. The recruit pass for KW Connect is a great way to share the details about the KW technology suite and to show the many tools available to agents to drive their business. And don’t forget to demonstrate the benefits of your branded KW App.
- Help others learn how to use the tools. All thee panelist said technology is a major part of their agent orientation. Sullivan recommends walking through eEdge setup and not relying on having a new agent watch videos on their own. Be helpful! Taylor holds a full-day market center orientation to walk through step by step. The leadership toolbox on myKW gives you everything you need to, not only get yourself oriented with the tools, but how to teach others about them.Taylor said, “In order for everyone to embrace the tools, you have to gauge their level of understanding and adjust your training accordingly. From one being “where’s the on button” to 10 being “I could write the code for this”. Best of all, every one of these tools in the KW technology suite are offered to KW agents.
- Use the tools. According to the panel, eEdge is a more powerful tool than many realize. For example, one panelist said that within a week, a new team had customers reaching back out to them from a drip campaign. Another panelist mentioned that after being on a drip campaign for 14 months, a $10 mil capper joined their team as a result of the eEdge touches.It’s paramount for leadership to be able to use the tech tools to direct agents to the appropriate resources said Sullivan. Carnesi followed up to say, “My AHA from this morning is that I need to model technology better. We are getting ready to implement video more effectively to keep the agents more connected.” Taylor agreed and said: “KW Video is our best kept secret.”
- Focus. Carnesi wrapped up the conversation reminding the audience that technology is overwhelming and changing so quickly. In order to successfully use the technology tools offered by Keller Williams, agents need to focus on one or two things, not 10 or 15.
Bill joined his mother Karen to form The Lawton Team in 1998, and in three short years, helped grow the team to Mega status. Bill joined Keller Williams in 2009, first as a Realtor, and now as the Business Development Coach. Bill has been, and continues to be, heavily involved in the Greater Greenville Association of Realtors (GGAR), serving two terms as MLS Chair, Vice President, and President in 2013.
Education and training Realtors is Bill’s passion and priority – coaching, training and mentoring both new and experienced agents, at all levels, to reach new goals. Bill has extensive experience in coaching and in technology implementation for Realtors, he was a featured Tech Contributor in REALTOR Mag. He loves to share that knowledge and assist others in reaching new levels in their business. Bill has lived in the Upstate for over 30 years.
When he is not working, Bill enjoys spending time with his family, leading his son’s Cub Scout Pack, volunteering at church, helping with Warrior Tours and working on his ranch.
Meet Adam Roach. Adam truly is an entrepreneur at heart. At the age of 22 he had already created a successful dotcom; by 25 he was the youngest General Manager in Beverly Hills Tennis’ history (Beverly Hills, CA) and an equity partner.
In 2003 he created A&A Properties and flipped over $3.5M in residential properties (Los Angeles, CA). In 2010, Adam became the Team Leader of Keller William Realty, Indy Metro North (Indianapolis, IN), and in 2013 became the Team Leader of the Charleston/Mt. Pleasant market center (Mt. Pleasant, SC). Finally, in 2014 Adam created recruitingbridge.com, which in 15 months recruited over 3,500 agents to Keller Williams.
Adam’s passion in teaching is primarily focused on wealth building, leveraged based, passive income classes.